Parle agro roped in whom as brand ambassador?

Parle Agro has roped in Priyanka Chopra Jonas as the national brand ambassador to maximise reach and awareness of its fruits plus fizz portfolio 'B-Fizz'. The campaign will be aggressively promoted across IPL on Hotstar and YouTube. B-Fizz is a unique and refreshing apple juice-based malt flavoured carbonated drink that is set to revolutionize the taste experience of consumers across age groups.